We participated in the Niigata trade fair held on February 6 at the Hotel Italia-ken. Participating buyers visited our factory tour the day before the event. Thank you for taking the time to visit our factory, and it was a great pleasure meeting with many buyers. Also, thank you very much for giving us various opinions and impressions. We would like to make use of valuable opinions of everyone for our future business activities. We are looking forward to seeing you again.
※Apology of delay
Shipment is delayed due to the historic heavy snow of San-jo City this week.
We sincerest apologies, but we would appreciate your understanding.
See you.
DASHI, the foundation of all cooking. This nostalgic aroma creates the traditional Japanese flavor, OISHII (Umami). Today, this Asian culture impact many food cultures all around the world. NEXTY delivers this Japanese culture of OISHII to customer in the world.
2.02.2018
Setsubun (節分)
February
3rd is the day of Setsubun.
Setsubun
refers to the day before the beginning of each season
(the first
days of spring, summer, fall and winter).
Out of all
the 4 Setsubun days, Risshun (the first day of spring) is the most special day.
Back in the
day, the Japanese new year started on Risshun (The first day of spring).
Setsubun
signifies the ending of winter and the beginning of spring.
It is
believed that *oni come when the seasons change in Japan.
*Oni: a
devil-like creature from Japanese folklore.
There are
many rituals to exorcise these oni.
The rituals
differ in each region.
Throwing
roasted soybeans was first practiced back in the Heian period, to stop oni from
attacking villages by throwing beans at their eyes.
The term
oni refers to an invisible negative vibes called jaki in Japanese.
To get rid
of the oni, people scatter roasted soy beans both inside and outside of their
houses.
These
roasted soy beans are called fukumame.
In order to
instill god’s power in the fukumame, they are to be placed on the household
altar until Setsubun.
It has
become the dad’s job to wear an oni mask and have soybeans thrown at him.
The phrase
“Out with the devil! In with good fortune,” is said when throwing soybeans.
When saying
“Out with the devil,” open a window and throw beans twice. Make sure to close
the window immediately so the oni doesn’t come back.
When saying
“In with good fortune,” throw soy beans twice inside the house.
Once the
beans are thrown, gather them all up and eat the same number of beans as your
age. Eat one extra to keep you from sickness and stay healthy for the whole
year.
Ehomaki is
a sushi roll that is believed to be good luck when eaten on Setsubun day.
When eating
Ehomaki, look in the year’s good luck direction, and eat quietly while making a
wish.
Ehomaki
should not be cut. This represents not cutting any good bonds in the future.
The 7
filling inside Ehomaki represent the 7 gods. This has the meaning of “rolling
in goodness (luck).”
Recently,
there have been a lot of Japanese snacks and cakes that replicate ehomaki.
This custom
began in the Kansai area but now it has become a nationwide event and Ehomaki
is sold at supermarkets and convenience stores.
Thank you
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